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Plan your campaign

Campaign BookletEquity has launched a guide to campaigning as part of the union’s Organising for Success agenda to assist members, branches and committees to get out there and campaign. Download the guide and poster from this page.

Strong unions which actively campaign about issues that are important to members are better able to bring about positive change. They are more successful at organising and retaining members and are able to achieve better outcomes such as keeping theatres open in austerity times through campaigns such as My Theatre Matters!

Equity is a small union but our relative power is formidable. Often our members are not aware of their potential to influence decision-makers, particularly at local level and sometimes lack the confidence or knowledge to act on issues that are important to them. Some members even fear that taking part in campaigning activity will compromise their chances of work.

However if the 43,000 people who are the members of Equity spread the campaigning among them, then they have more chance of being protected and getting things done, rather than spreading it solely among the 55 people who are members of Equity staff. Staff are traditionally who members think of when they want ‘Equity to do something’. However, Equity is not the staff or the buildings; these are only resources the union provides to assist Equity members to advance their goals.

The guide includes case studies, model letters to MPs and councillors and an example of a local campaign action plan; some of the tools Equity members need to keep their local theatre, club or other workplace open.

In these austerity times it is the squeaky door that gets oiled. With hospitals and schools under threat, it is increasingly difficult to advance the issues relating to performers, stage management and the creative team. Only by significantly increasing the amount of grassroots activity undertaken by members, with the assistance of staff, can a critical mass of campaigning be developed that might just keep enough workplaces open for the next generation to enjoy.

 Campaign Poster