BBC research backs Equity campaign
2 February 2012
Broadcasters have been accused of failing to put enough older women on screen, according to a BBC-commissioned report. This support’s Equity’s campaign on the representation of women on screen.The survey revealed that older viewers thought they tended to be stereotyped on television, but of more concern to them was the lack of middle-aged and older women on the small screen.
"There was a particular and strong concern voiced about the lack of middle-aged and older female representation on television," said the report."This view was expressed by both men and women of all ages but was much more ardently voiced by middle-aged and older women who believed that a person develops a 'face for radio' at a certain point in their middle years."
The research was commissioned by the BBC on behalf of the Creative Diversity Network, a forum of UK media organisations set up to improve diversity across the industry and chaired by BBC director general Mark Thompson.
Equity vice president Jean Rogers gave evidence to the Creative Diversity Network last November.