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Next is latest retailer to sign Models’ Code

2 August 2013

NextHigh Street Retailer Next is the latest organisation to sign up to Equity’s ten point Code of Conduct for the fair treatment of models.

This follows on from recent agreements with fashion bible UK Vogue and Debenhams.

Signing up to Equity’s ten point Code of Conduct for the treatment of models during photo shoots in studios and on location means that models get assurances on hours of work, breaks, food, transport, nudity and semi-nudity, temperature, changing rooms and prompt payment. 

The Code was drawn up by members of Equity’s models committee in response to the treatment they received when working on photoshoots, which ranged from the very good to the extremely bad.

Eva Fahler, a model and member of the committee, said: "I am very excited to learn that Next has signed the union's ten point code. Equity models have worked so hard over the past year to make this agreement happen. I am overwhelmed by the positive response it has received with retailers. I hope this collaboration between Next and Equity will motivate others to follow suit."

At this point UK Vogue, Debenhams and Next have signed our code. Retailers Sainsbury’s and French Connection have told the union that they support it, while M&S adheres to the Association of Models Agents Code of Practice, which gives Equity the assurance it needs that the Models are well cared for.

Download the Code

Read more about Models and Equity.

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