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Vogue signs our Models' code

18 April 2013

Equity is delighted to sign the first model code of conduct with the fashion bible Vogue. A pioneer in the international modelling industry and committed to the health and welfare of models, British Vogue has taken the lead by signing our Code.

The Equity Ten Point Code of Conduct for the treatment of Models during photoshoots in studios and on location was drawn up by members of Equity’s models committee in response to the treatment they received when working on photoshoots, which ranged from the very good to the extremely bad.

Models hired by British Vogue for editorial work will now get assurances on hours of work, breaks, food, transport, nudity and semi-nudity, temperature, changing rooms and prompt payment.  British Vogue readers can also be assured that all models in Vogue’s editorial are employed in line with the Code, and additionally that models under 16 years of age will not be used in photoshoots representing adult models.

Equity hopes that the rest of the fashion press and the high street stores will follow Vogue’s lead. Dunja Knezevic, a working model and current chair of Equity’s models committee, said: “Signing up to Equity’s Code shows Vogue UK’s dedication to improving the working conditions of models. We hope that other magazines and publishing houses, retailers and designers will also understand the importance of protecting models in the workplace, sign up to the Code and prevent treatment of the kind which would be wholly unacceptable in any other profession!”

For more information contact Hilary Hadley, 020 7670 0236, hhadley@equity.org.uk.
Download the Code signed with Vogue

HOW THE MEDIA COVERED THIS STORY

MODEL BEHAVIOUR: WHY BRITISH VOGUE IS AN EXAMPLE TO THE FASHION INDUSTRY
THE GUARDIAN
British Vogue and Equity have co-signed a 10 point code of conduct for models. It's a welcome move, says model Sara Ziff, founder of the Model Alliance, which offers support to those working in the fashion industry
http://www.guardian.co.uk/fashion/fashion-blog/2013/apr/09/model-fashion-industry-british-vogue

'VOGUE' BACKS EQUITY'S CODE OF CONDUCT TO IMPROVE WORKING CONDITIONS FOR MODELS
THE INDEPENDENT
 British Vogue has become the first publication to sign up to a new code of conduct on working conditions for models.
http://www.independent.co.uk/life-style/fashion/news/vogue-backs-equitys-code-of-conduct-to-improve-working-conditions-for-models-8566557.html

MODELS ASSURED OF A SQUARE MEAL
THE TIMES
Models will be guaranteed a square meal during photo-shoots under a code of conduct that will limit requests for nudity and ensure they are treated with “respect and dignity.
http://www.thetimes.co.uk/tto/life/fashion/article3735536.ece?CMP=OTH-gnws-standard-2013_04_09

VOGUE BECOMES FIRST PUBLICATION TO SIGN UP TO 10-POINT CODE FOR MODELS' WORKING CONDITIONS
LONDON EVENING STANDARD
The glossy fashion bible British Vogue has become the first publication to sign up to a new code of conduct on working conditions for models.
http://www.standard.co.uk/news/uk/vogue-becomes-first-publication-to-sign-up-to-10point-code-for-models-working-conditions-8565612.html

EQUITY MODEL CODE OF CONDUCT SIGNED BY BRITISH VOGUE
HUFFINGTON POST
It seems as if critical eyes have been firmly planted on the fashion world, with magazines constantly reassuring the public that they aren't using unhealthy or underage models. Now British Vogue has spearheaded a new level of supervision for the style industry, signing a 10-point code for regulating models' working conditions. The code has been put forward by Equity, a UK trade union for professional performers.
http://www.huffingtonpost.com/2013/04/09/equity-model-code-of-conduct-british-vogue_n_3045688.html

EQUITY AND VOGUE SIGN CODE OF CONDUCT FOR MODELS ON PHOTO SHOOTS
THE STAGE
Equity and British fashion magazine Vogue have signed the first code of conduct for models to ensure their fair treatment during photo shoots in studios and on location.
http://www.thestage.co.uk/news/2013/04/equity-and-vogue-sign-code-of-conduct-for-models-on-photo-shoots/

BRITISH VOGUE SIGNS CODE PROTECTING MODELS AFTER TISSUE-EATING SCANDAL
INTERNATIONAL BUSINESS TIMES
British Vogue has made history after becoming the first publication to sign a 10-point code of conduct designed to protect working models from exploitation.
http://www.ibtimes.co.uk/articles/455277/20130409/leading-fashion-british-vogue-sets-example-signing.htm

BRITISH VOGUE SIGNS LANDMARK LABOR AGREEMENT WITH EQUITY MODELS’ UNION
THE GLOSS
So, this is kind of cosmic. The exact same day as the death of one of organized labor’s biggest enemies, British Vogue became the first major publication to voluntarily sign an agreement with the “models” branch of the entertainment trade union Equity, which first brought models under its umbrella four years ago. Coincidence?
http://www.thegloss.com/2013/04/09/beauty/british-vogue-labor-agreement-models-union/

VOGUE UK SIGNS A CODE OF CONDUCT FOR MODEL RIGHTS, BUT IS IT ENOUGH?
STYLEITE
Advocates for models’ labor rights can put another feather in their Saint Laurent cap today, as British Vogue has just announced that they’ve signed a 10-point code of conduct with UK trade union Equity to govern their treatment of models.
http://www.styleite.com/media/british-vogue-equity-code-of-conduct/

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