Free Marketing Workshop
Start:25 October 2013
Time:10.00am - 4.30pm
LocationCrescent Theatre, Birmingham
To build a successful freelance career in the long term, you need to put considerable effort into marketing yourself and your work.
You need to get yourself and what you do known, as well as present what you do in the best possible light. This course will help you do just that and includes:
- What is marketing?
- Brand versus product
- Identifying your market
- Identifying your competition (including research techniques, SWOT & other useful matrices to use)
- Key messages and unique selling points and how to communicate these
- Key marketing tools and activities
- Action plan.