Incorporating the Variety Artistes' Federation
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Personal Managers' Association

The PMA – a network of talent agencies in the UK – is committed to working towards an inclusive and diverse cultural industry. Our vision encompasses diversity in its fullest expression to include race, background, age, gender, sexuality and disability. As an organisation we can achieve this aim by promoting and engaging with campaigns that identify and tackle discrimination. As individual agents we recognise our responsibility to engage with our colleagues across the industry – including producers, casting directors and most importantly our own clients: to understand the complexity of diversity; to challenge assumptions; and to play our part in creating stories that are a bold reflection of the world we share.