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Equity and fashion industry promotes models welfare at London Fashion Week

16 September 2011

Under the banner of London Promotes, Equity and the British Fashion Council have come together to ensure all models working at London Fashion Week this month are aware of the work being undertaken on their behalf and the commitment to their well being. This is part of the cross-industry Models Programme aimed at promoting good conditions for fashion models working in the UK.

The London Promotes initiative is championing the following guidance for fashion show promoters and photographers:

  • Privacy – models need privacy, care and a backstage code of conduct
  • Payment rates – payments to models must be at least equal to the Model Programme recommended minimums
  • Opportunities – London Fashion Week provides opportunities for models to obtain prestigious British and International campaigns
  • Model Programme – this alliance of Association of Model Agencies, the British Fashion Council, Equity and the Greater London Authority works together for models welfare
  • Age – only models over 16 can work on the London Fashion Week catwalks
  • Employment term – models ‘conditions of employment are covered by the Model Programme’s minimum terms
  • Equity – joining this union for models offers the right to Union protection.
  • Sanctuary – the Models Sanctuary provides a safe haven for models working during London Fashion Week.

Equity models, Victoria Keon Cohen (pictured above), Chair of the Equity Models' Committee, and Dunja Knezevic, Vice Chair of the Committee, have produced the short video on the Model Programme. The video can be viewed at

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