#ForTheLoveOfArts –fundraising initiative launches for Equity Benevolent Fund

#ForTheLoveOfArts, a series of performances curated and produced by Michelle Collins, launched today as part of a fundraising drive to raise money for the Equity Benevolent Fund.

Fifty British actors have filmed monologues, readings and performances from their homes during lockdown to raise money for creative workers affected by the coronavirus crisis. Many of the recordings are available now on the Equity Benevolent Fund YouTube channel, with more to come later today.

The Equity Benevolent Fund continues to help members in need of support and to date, has provided more than 2,000 members with financial assistance. However, the Fund is currently giving out £86,000 a week and, with no signs that applications will slow down, donations from the public are vital to ensure we can continue to support everyone who needs our help during this pandemic.

We are now asking audiences to help the people whose work they have enjoyed in cinemas, theatres, pubs, clubs, circuses, cruise ships, at festivals, events and parties, and continue to enjoy on TV, radio and online under lockdown.

Michelle Collins added: “The current crisis has had a devastating effect on my industry affecting so many of us indiscriminately. I wanted to help. I started ringing around friends in the industry and one thing led to another and I suddenly had a list of fantastic, well known and highly respected film, TV and stage actors on board, all wanting to help in any way they could. I also have a group of extremely talented writers who have all agreed to write a monologue for whoever needs one.”

The performances can be viewed on YouTube here, with a full link copied at the bottom of this article.

The content is produced by Debbie Gray and Sam Cornish of Genesius Pictures alongside Michelle Collins.

We hope, as you enjoy this series of monologues and performances, that you’ll consider making a donation to the Equity Benevolent Fund.

To donate to the Equity Benevolent Fund go to our JustGiving page at www.justgiving.com/crowdfunding/equity-benevolentfund.

To give via text message, text EQUITY to 70470 to give £5.00 or 70480 to give £10.

For other ways to donate, visit www.equity.org.uk/howtodonate

Equity Benevolent Fund YouTube Channel: https://www.youtube.com/channel/UC1UolKMqxwXNJ5wGHBCti9g/